You may think you want a video for training or for a trade show or for your Web site, but is that really the best use of your marketing dollars? It is important to consider objective, message, audience, viewing environment and end-usage when deciding if video is right for you — because a video is successful in helping you reach your communication goals ONLY when you know what those goals are.
Online video distribution can be a wonderful tool if used in the right manner. By putting together a video on your business or product and uploading it to the net you will have the opportunity to reach literally millions of potential customers and clients, and usually for free.
It can be too expensive to advertise on TV, this is only affordable to the most well known companies with massive advertising budgets. Web video marketing means that even a small home business can produce a stylish video that can compete with the multinationals. It is no surprise that it is becoming more popular than other forms of media for marketing.
If you want to have maximum exposure for your brand then you should use online video distribution. You could hire a professional company to make the video though now there is also a lot of free editing software that has made the task simpler. Most of us will have access to a digital camera.
Before making any marketing video you need to put some thought into the script and dialogue as well as the location and set. You will need to choose a narrator with a pleasant voice and who is easy to understand.
Most video hosting websites should also be able to provide you statistical information on the amount of people that have viewed your video and how long they spent watching it.
For instance, a national construction supply company wanted to create multiple “How To” videos for their Web site and trade shows. The videos gave visitors to their trade show booth great information about lesser known products and applications, generating a lot of interest. The videos were then used to support contractors out in the field with helpful information about how they could best utilize the products. The videos were also distributed to multiple video Web sites to enhance the optimization of their main Web site and attract new business.
The objective, the message, the audience, the viewing environment and the end-usage of your video will not only determine how it should be produced, but whether you should produce it in the first place. The best return on your video investment will occur when you take the time to answer the question “why video?”
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