Video content is huge, and doesn’t the web know it! We all remember the massive sale that made two twenty somethings quite wealthy that placed YouTube in the hands of Google, one must wonder why they were prepared to pay into the billions for a simple website that could host video? Well, its not really that hard to believe, because people simply love video! It goes without saying that with the evolution of video has bought us to a point where almost anyone with a YouTube account, or an Amazon S3 account with EZS3 or Easy Video Player 2.0, can literally have video up and running in absolutely no time, so why not become part of this so called revolution?
Before you jump into creating video content for the web, you need to remember a few key points. If you are using video to promote your products, you will need to remember that video in its own right is meant to be entertaining and engaging. Consider an angle that you can approach your video content with that is both fun, exciting, and grabs the attention of your market. When you create a video, make sure that your goal is to make sure that the viewer watches the entire video from start to end. This should be your goal in all cases.
Another tip that is still very little used is to simply use your brand logo, or business name clearly throughout the video. Place it in an animated intro, or using the lower portion of the screen. Use it on a T-Shirt if the video involves people in front of the camera. Whichever way it is that you do it, just remember that is someone watches a video, you need to connect with their eyes. Help them develop a visual memory of what is happening in front of them.
Another thing to remember, especially if you are uploading video to YouTube is that video can rank extremely well in the search engines. Consider the keywords that you use in the title for the video, plus in any descriptions or tags. These can be vital to helping boost your brand exposure. In many cases, video will rank quite easily in Google, as compared to ranking a page. This should be seen as an easy win, and an easy way to grab the attention of your potential audience.
Now that you have created some video, you have to think about how to publish it. Whilst there are an endless number of video sharing sites on the web, there is nothing quite as professional as having great web content presented in an unbranded video player. For this reason alone, you can use EZS3, or even Easy Video Player 2.0. There are a few other solutions out there as well, but they are less feature rich, but do look great. Combine this with a good quality CDN provider such as Amazon S3, or Media Temple, and you will be well on your way. Trust me, it is worth it. There is nothing quite like having video content to promote your business.
Technorati Tags: easy video player, video marketing
Posted under Viral Video Marketing
